Food & Beverage Curator
"A mixologist, a caterer, an event specialist … an innovator, Joseph Soto is Premier Beverage Catering."
A true mixologist, caterer and event specialist, Joseph Soto is Miami’s hospitality curator. Bronx born, Miami raised, of Puerto Rican heritage Joseph is a self-made business man; his business being that of creating a memorable experience. He has a deep interest in everything from cars to photography, but his true passion lies in the art of crafting meticulous events as the Owner & Director of Premier Beverage Catering.
The son of a Hospitality professional, Joseph was introduced to the industry at a young age. While earning a B.S. in Business Administration at Broward College, Joseph learned the nightlife and event production field hands on at the Hard Rock Hotel & Casino in Hollywood, FL. In 2006, he became the Creative Head of cocktail designs and Marketing and Sales manager for Sonnema Vodka Herb, where he was in charge of educating bartenders and brand awareness. Joseph developed a strong passion for concocting delightful cocktails as brand representative for numerous liquor companies, paving the way to the launch of his exclusive beverage catering company in South Florida.
The birth of Premier Beverage Catering in 2009 quickly made Joseph the “go to” man for brand activations, small events and product showcases in the cultural renaissance of Wynwood. He hand-picked a lively group of bartenders and mixologists and dubbed them “Team PBC”. In 2010, Joseph was promptly sought out by Bad Boy Entertainment to oversee Diddy’s New Year’s Party. Joseph has since established a long list of elite clients, executing private dinners, parties and Art Basel events for celebrities such as Kim and Kanye West, Drake, Jay-Z and Beyoncé, and Toni Braxton; establishing Premier Beverage Catering as one of the most praised companies of its kind. He has also been a part of producing stylish bars and trendy cocktails for spirit brands such as SX Liquors, LeBlon Cachaça, Rums of Puerto Rico, Chivas Scotch Whisky, Hpnotiq and was the brand ambassador for Candela Mamajuana. A “major key” has been the work Joseph has done for DJ Khaled’s We The Best music group, curating elaborate cocktails for music videos and photoshoot placements. Additionally, Premier Beverage Catering has participated in Miami Zoo’s Feast with the Beast, Miami Marlins Taste of Miami, Miami Magazine Live & Dine, and has been featured on Bravo TV’s Million Dollar Listing Miami.
In 2013, Joseph’s devotion to catering broadened and launched Premier Kitchen & Chef Services, a full service food and beverage company, to better serve the catering needs of South Florida. Premier Kitchen & Chef Services has showcased at many Miami Events, winning competitions such as Taste of Miami’s Grand Slam Award for “Best Restaurant/ Catering Company”.
Joseph’s expertise in the art of mixology and his passion for the culinary arts has allowed him to combine his creative talents producing bar raising cocktails and decadent dishes. A mixologist, a caterer, an event specialist … an innovator, Joseph Soto is Premier Beverage Catering.